When "normal" suddenly changes, it is often an opportunity to review what is being done, what needs to change and how to change it. The same can be said of when a community is going through an identity crisis.For years, many travelers thought Sidney as synonymous with Cabela's. With that changing, residents and community leaders are facing the question of "What next?"
In 2017, Cheyenne County Tourism Director Heather Hausmann was awarded a grant that was used to research Sidney/Cheyenne County and four other Nebraska communities. BlueSoHo was contracted to conduct field surveys of Scottsbluff,...
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