Selling the Community With Personal Experiences

A casual observation of advertising indicates success is in selling the experience, not the product.

Think about it. How many ads honestly admit “We got a pretty good product. Come buy some and find out.” Not many.

Instead, there is the vision of a hiker who has conquered a rugged peak and has settled down to an ice cold beverage he had in his pack, or the co-ed softball team who opened the cooler after winning the championship. The scene is descriptive enough the reader can almost feel the muscle aches from climbing the mountain and smell the dust from the winning run on the softball field.

T...