History and timeline of a legend

To fully understand the foundation of Cabela’s success and loyalty throughout the years, it is important to understand where the family's roots began and their drive for success in maintaining core values and mission.

According to the book “Cabela’s- The First Half Century, Celebrating 50 Years,” as the World’s Foremost Outfitter, Cabelas’ ancestors were Nebraska pioneers from the Czech Republic. James Cabela, Jim and Dick’s grandfather came to America in 1884 when he was 14. James Cabela spent 10 years working off his debt on a farm near Brainard Nebraska. At the age of 24 the book says he be...