Cabela's introduces Everyday Value Campaign

Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear, today announced the launch of its new Everyday Value initiative, a campaign designed to drive product-quality awareness to, and generate competitive comparisons from, the company’s core customers.

The seven iconic Cabela’s-brand products have been chosen through an intensive process focusing on proven records of delivering the highest levels of quality and value. They will be featured in an advertising campaign to include TV, print and digital platforms highlighting the promise: Excellent Value. Lifetime Guarantee....