21st Century Equipment signs on with American Doorstop Project

Nebraska-based 21st Century Equipment was named one of its first Agrarian Ambassador sponsors of a new joint-agriculture advocacy venture called the American Doorstop Project.

With 17 John Deere equipment dealerships in Colorado, Wyoming and Nebraska, the 21st Century Equipment Corporate Support Center in Scottsbluff will serve as the centrally located national headquarters for the American Doorstop Project. The team will travel the U.S. to research, collect and preserve the stories that shaped the development of American Agriculture through the Agrarian Discipline.

“As a company, 21st Century Equipment recognizes the creativity and entrepreneurial spirit of the customers we serve,” said Chief Executive Officer Owen Palm. “So, we applaud and support the efforts of the American Doorstop Project team as they bring agriculture stories to the forefront and develop even more education tools for consumers to understand those that work the land.”

Independent strategic planning consultants and national project coordinators, Melody Dobson and Jody Lamp, also recently worked with filmmaker Conrad Weaver of ConjoStudios, serving as national coordinators for the Great American Wheat Harvest documentary film, which received a 2015 Mid-America Regional Emmy Award for Best Documentary-Cultural. The team currently works as the strategic planning partners for the U.S. Custom Harvesters and will help the organization launch its Strategic Plan 2016-2020.

“We are honored to work with Agrarian Ambassador Sponsors, like 21st Century Equipment, which have a direct connection to the import role agriculture has played in America’s past, present and future,” Lamp said. “They understand the disciplines and needs for the industry to continue producing food for a continually growing population.”

The American Doorstop Project stories will be featured in a large-format book with accompanying website, video vignettes, social media links and pages, national and community engagement events, signage and oral history narratives.

“Once completed and throughout the process, this project will connect presenters, public speakers, educators, docents and students with historical facts and narratives that provide insight to our country’s beautiful heritage,” Dobson said. “The stories we will share come from a deep understanding and appreciation for our own heritage and a desire to learn more about others and to help tell their stories.”