Two-thirds of Americans still don't know what a 529 Plan is, according to Edward Jones Study

Two-thirds (66 percent) of Americans still don’t know what a 529 plan is, according to the annual 529 Plan Awareness Survey from financial services firm Edward Jones.

In its fourth year monitoring college savings awareness, the survey found that only 34 percent of Americans could correctly identify a 529 plan as a college savings tool from among four potential options, up slightly from 30 percent in 2014 but down compared to the inaugural 2012 survey (37 percent). These college savings plans were first offered to Americans in 1996.

“Despite headlines focused on the increasingly high costs of c...