Famous Footwear opening new store in Sterling

A new Famous Footwear store is set to open this week in Sterling, Colo.

The store – located in the High Plains Shopping Center at 1329 West Main St. in Sterling – will open this Wednesday, Nov. 19. It will host a series of opening events throughout the day.

Famous Footwear also plans to host an all-day grand opening at the store on Dec. 6 from 10 a.m. to 6 p.m. The event will give customers the opportunity to participate in special in-store promotions every two hours, a local shoe artist who will customize customers shoes from noon to 6 p.m. and prize drawings will be held every hour from noon to 6 p.m.

"Our decision to open a new store in Sterling was based on a recognized consumer need, and we look forward to delivering a great footwear shopping destination," said Rick Ausick, president of Famous Footwear.

Famous Footwear has more than 1,200 stores nationwide as well as an e-commerce site, Fanous.com. They carry a multitude of styles and brands such as Nike, Vans, Converse, Sperry, Skechers, Naturalizer, Steve Madden, Madden Girl, Franco Sarto, Adidas, New Balance, Roxy, Circus by Sam Edelman and Carlos by Carlos Santana.

The opening marks the 23rd location in the Denver market.

"We strive to deliver easy victories to families who are looking for brand names at affordable prices," Ausick added. "Our in-store experience will prove you don't have to compromise style or amazing customer service when shopping for great values."

Sterling is located 40 miles south of Sidney.